Jay Guernon Talks New Name Change, New Management, & New Musical Direction

California-based emcee Jay Guernon is ready to take over the mainstream music circuit! After recently changing his stage name from Lil Drift to Jay Guernon (His real name) the rapper is looking forward to creating the best music of his career. Under new management, Jay is developing a new sound that will separate him from the rest of the rising rappers on the come-up. I had the pleasure of interviewing him for a quick discussion on the changes he has made with his career.

Check it out below.

Who is Jay Guernon?

Jay: Some know me as Jay Guernon, or the artist formerly known as “Lil Drift”. The name Lil
Drift was something that got attached to me back in high school. I’ll never forget there was
this girl, beautiful spirited girl. She used to get bullied, had cuts on her wrist. I could see
the pain in her eyes. She sat two seats away from me, and I would hear people talk about
her. It used to make me angry and I would tell people to leave her alone. Well, I went and
made a song about her and it was called ‘drift away’ and my producer actually starting
calling me’ Lil drift’ in the session cause I was saying the word drift so much. Sadly I never
was able to show her the song ‘because she changed schools that week. Also, at some point
I would have dropped “Lil”. I decided to go with my real name because this is who I am,
this who I will remain to be myself. My last name is French. Some might not know I’m
from the “Guernon” family. I’ve developed a lot over these past few years but along with
the name change comes growth in my music. With all that’s going on in the world
sometimes, music can be an escape and I want to help create that escape.

What brought on the new name change?

Jay: Maturity! I used to be concerned about one thing. Making a banger! However, it’s
deeper than that now. It’s a masterpiece. With my new management team motivating
me even more, I put more time into tracks than I used to. Management will sometimes
have me go back and forth just to get one bar perfect. I think about Kobe who became
great from practice. So now every time I’m recording, it’s about a delivery, bars, melody.
And I quit writing. It’s weird to say, but the brain sometimes will throw out exactly what
you need to say without thinking so much. I just throw down 15 different freestyles and
take the best bars.

How would you describe your new musical direction?

Jay: Maturity! I used to be concerned about one thing. Making a banger! However, it’s
deeper than that now. It’s a masterpiece. With my new management team motivating
me even more, I put more time into tracks than I used to. Management will sometimes
have me go back and forth just to get one bar perfect. I think about Kobe who became
great from practice. So now every time I’m recording, it’s about a delivery, bars, melody.
And I quit writing. It’s weird to say, but the brain sometimes will throw out exactly what
you need to say without thinking so much. I just throw down 15 different freestyles and
take the best bars.

Who are some people that you hope to work with within the near future?

Jay: I'm more focused on producer collaborations, I’m looking forward to working with the legends like Scott Storch, London On Da Track, Jetson, and The Cxdy. These are producers that inspire me to really even make beats. But they each have a sound that is so different and unmatched in their own ways. It’s a hit before the lyrics even touch the screen. Also, I’m really looking forward to collaborating with the entire  Lyrical Lemonade team (Cole has been an inspiration to me. I’ve done my research on him).
As I know Craig Kallman is president of Atlantic, somewhere in the future I would
love to work with him, even if it’s just a meeting on achieving goals. His story of starting his own label is amazing to me.

How was your experience like performing on the Tammi Mac show?

Jay: Your first time in everything is interesting, I was nervous just how I was my first time performing, or even recording but you suck it up and you do it. She had an amazing team that made me feel very welcome. My second time being on tv will be something for the history books. I always imagine my performances to be on a J. Cole level. It’s not that much about jumping around on stage, but more so about the delivery to the crowd. I have ways before I achieve that. But now I’m working every day and it’s coming sooner than later.

What are some ways you have been staying creative during quarantine?

Jay: Well, quarantine hasn’t affected me too much, except maybe performing. I recently
did a live performance on ig live, and I’m still am in the studio every day. So what I can say
to “the competition” is you better step your game up. No time to slack or put on weight
and that applies physically and mentally. It’s “go” time! If you not hustling every day
how you expect to make it overnight?

What is up next for Jay Guernon?

Jay: What’s next are 10 releases (yes 10)! We are also releasing a single on 06/25/20 titled “Me &
My Bae”. Just know, a release is coming, and shortly after that another and another. No time to waste. I’m sitting on music like Prince. Vault is getting crowded and I want to world to hear it. So I can get y’all prepared for the album one day. What’s also next is that I picked up a gig as a pro gamer. YouTube (jayguernon) will start posting videos very soon. We are making the transition from “Lil Drift”
to “Jay Guernon. ” I recently ran a couple of tournaments, really breaking into the gaming
scene. And I started the twitch @JayGuernon.

You can now follow Jay's new Instagram page @JayGuernon.

IAHHM

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