Who You Should Hear Archives * IAMHIPHOPMAG

Who You Should Hear: MAVI, Morray, Luna Elle and Odeal

Tuesday means new ears. This week's Who You Should Hear runs from Charlotte to Fayetteville to Toronto to London: two North Carolina rappers on their own terms, a young R&B…

Editor In Chief October 27, 2026

Who You Should Hear

Who You Should Hear: sosocamo, Reuben Vincent and prettifun Are Pushing North Carolina Forward

North Carolina has never been short on talent. What's different right now is the range. This week's Who You Should Hear is all Tar Heel State: a country-boy trap star…

Editor In Chief October 20, 2026

Who You Should Hear

Who You Should Hear: sosocamo, LesTheGenius, Cyanca and Samara Cyn

Every Tuesday we put you on to artists worth your time before everybody else catches on. This week has a heavy Carolina lean: three North Carolina acts holding it down…

Editor In Chief October 13, 2026

#FREEGAME The Come Up Who You Should Hear

Certified Stunna Balances Confidence With Personal Expression

Certified Stunna is developing a sound that makes room for both confidence and vulnerability. His music explores different moods and experiences, giving listeners more than one side of his…

King O'muni Lens October 11, 2026

Who You Should Hear

Who You Should Hear: 4 Carolina Artists Worth Your Attention Right Now

Big YBA, Reuben Vincent, Nascar Aloe and OsamaSon: four Carolina artists, four very different sounds, and the songs to start with.

Editor In Chief October 6, 2026

Songs The Wire Who You Should Hear

Moneybagg Yo Returns With New Single “I See Why” Shawn Grant

Moneybagg Yo has returned with his new single, “I See Why,” marking his first DSP release since 2025’s collaborations “Feet On Land” with G Herbo and “Close The Door.” Released……

Editor In Chief July 25, 2026

Who You Should Hear

1K Pson Turns Faith Into Fuel With “Proud Dad”

After the momentum of “Get Up Off Me,” 1K Pson returns with a deeper, God-centered message. “Proud Dad” isn’t about a biological father. It’s a bold metaphor for God, framing…

King O'muni Lens April 10, 2026

#FREEGAME The Come Up Who You Should Hear

Lee Music Is Creating With Intention and Moving Beyond the Moment

Lee Music isn’t focused on quick attention — he’s focused on lasting impact. His artistry is rooted in meaning, with each record reflecting thought, purpose, and direction. There’s a level…

King O'muni Lens April 9, 2026

Who You Should Hear

Julian Argo Is Cutting Through the Noise With Pure Authenticity

Julian Argo isn’t interested in blending in — he’s focused on being heard for who he truly is. In an era where music can often feel oversaturated, his approach stands…

King O'muni Lens April 9, 2026

Who You Should Hear

JKelt Is Building a Soundtrack Behind the Scenes That Speaks Loud

While many artists stand in front of the spotlight, JKelt is shaping what happens behind it. As a producer, his work carries weight — not just in sound, but in…

King O'muni Lens April 9, 2026

Who You Should Hear

Nineside Is Turning Discipline Into Direction and Passion Into Purpose

Nineside’s journey is defined by transformation. With a background rooted in discipline and high-level performance, his transition into music reflects the same level of focus and dedication. There’s a structure…

King O'muni Lens April 9, 2026

#FREEGAME The Come Up Who You Should Hear

Dia Malai Is Building Momentum Through Clarity, Consistency, and Control

Dia Malai’s rise isn’t accidental — it’s intentional. With a sound rooted in self-awareness and growth, she continues to build momentum in a way that feels both steady and sustainable.…

King O'muni Lens April 9, 2026