My name is Anthony, CEO of Trillest Entertainment. I live and travel all around the world. My company is entirely digital so I can do just that and encourage everyone to do the same. Traveling is the best way to live life and experience new places and cultures. My company specializes in digital music promotion and marketing for hip hop artists. We have been in business 10+ years working with thousands of artists annually all around the world getting their music featured on the top major media outlets and playlists. We do just about everything. If someone requests it, we find a way to make it happen.
How did you get started in the music business?
While most businesses have been forced to close, our business is booming, as are most digital businesses. It's more like a new world order where everything has shifted completely online. They want people to change how they think and function. There is no going back to the old normal and what we once knew, this is the new life for the near future.
Our business has been booming for the last few years with steady increases in clients and revenue but that's simply due to the fact that we continue to grow and expand in what we offer, provide exceptional service, build genuine relationships with the artists and continue to make dope things happen.
“When people do business with companies that provide services, it's more about the connection and experience they get, then it is the cost they pay.”But we do keep the prices as affordable as possible because we believe in volume business, rather than charging exorbitant prices and making quick profit like most companies.
What has been your biggest highlight thus far?
Biggest challenge is definitely time management or trying to balance business/life. I'm a workaholic. Everything I have I got myself through working my a** off. That's the secret to success, lmao. You can't cheat the grind or time you put in building and networking. Nothing was ever given, and most opportunities aren't. You have to create them. I usually got a million things going on all at once: orders, emails, dm's, phone calls. I work 7 days a week. There are no days off, even though I can afford them, I choose not to because then everything would get backed up, but I definitely need (and deserve) a vacation, haha.
Everything has shifted online, as if we weren't already heading in that direction, the pandemic expedited it. 99% of restaurants don't even have menus anymore…You have to scan a barcode on your phone to view the menu, haha. How do they think an 80 year old person is gonna do that stuff? Small things like that I'm still adapting too, but the pandemic has changed just about everything, everywhere, and all we can do is adjust and adapt.
Back to the question tho…the pandemic shut down just about everything…It's like a whole new world order…Nobody can travel anywhere, no clubs are open, no shows…Everything is digital…So artists gotta stay creative, when they're not recording music, they're online and are always looking for ways to promote their music. That's where we come into place with helping get their music global exposure and build a buzz and fan base.
More To Come
Should all businesses incorporate some degree of digitality?
I love to cook and I know there is a huge global food shortage. I would like to open an entirely free restaurant someday, somehow…If everybody did something like that or found some way to give back and help others, the world would be a much better place and people wouldn't have to steal, rob, and kill for money (or the lack of). Everybody needs to help each other more. The world is hurting now. Hopefully Biden and Harris can bring our country back together but it's our everyday actions that shape the world we live in.
Do you have any advice for fellow entrepreneurs and upcoming artists?
My advice to any artist or entrepreneur is to do what you love and you'll naturally be good at it, have a strong digital presence and strong numbers, That is what captivates people's attention. You can have dope music or a dope product, but it's all about numbers nowadays…that's what gets people to check out your page or listen to your music. Build your following up, organically…True followers can be converted to fans = revenue. Network with the right people, they can open doors for you and expedite your path to success.
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