The 910 Cypher Just Put Fayetteville’s Own Scene on Camera — And It’s Part of an 11-Year Story
Fayetteville just got its own hip-hop showcase. It dropped with almost no fanfare outside the 910. THE 910 CYPHER is a Bonfire Creative production, directed, produced, and edited by Mark Mayr. It spends roughly eight minutes putting the area’s independent artists, producers, and DJs front and center. On paper, it’s a small, self-funded local video. It’s also the fourth chapter in a Fayetteville cypher tradition that started eleven years ago as a goodbye. And it lands the same week J. Cole closes his Fall-Off Tour a few miles away at Crown Coliseum.
What the 910 Cypher actually is
Per its own credits, the 910 Cypher is “a celebration of North Carolina’s independent hip-hop and creative community — bringing together artists, producers, DJs, filmmakers, designers, and culture-shapers from across the 910.” Two local brands, Brimworld Hats & Apparel and Wise Mind Movement, powered the project. The crew recorded it on location at Croo Studios. No label backing, no algorithm chase — just a camera crew and a room full of people who actually make up Fayetteville’s scene, credited by name instead of buried in a description.
From a goodbye in 2015 to a bonfire in 2019
The 910 Cypher didn’t come from nowhere. It’s the fourth entry in a lineage that traces back to 2015. That year, Mark Mayr filmed the original Two Six Cypher as, in his own words, “a going away gift to the city.” He left for eight years of video production work in Los Angeles right after. That’s the eleven-years-ago chapter.
In between, there’s a chapter that explains where the 910 Cypher got its production name. In 2019, Mayr directed THE BONFIRE CYPHER, another Fayetteville hip-hop showcase. That name resurfaced seven years later as “Bonfire Creative,” the production banner behind the 910 Cypher. That’s not the usual way a production name gets picked. It’s a filmmaker keeping the same thread literal across every version of the project.
The Two Six Cypher’s 2026 revival
Mayr came back to Fayetteville. On February 6, 2026, he organized a revival: the Two Six Cypher returned, deliberately timed to 2/6 — the same release date as J. Cole’s The Fall-Off. Mayr has called the overlap “a divine timing, serendipitous thing.” He’d started planning before he even knew Cole’s album date.
The crew filmed that edition at 2-6 Labs, inside the historic Orange Street School building. DJ Ricoveli hosted. The format paired six producers with two artists apiece: Mac DaBlackSheep and Big CakeO over a beat from CEO; Tony Love and YEA over OG Dynasty; William Prize alongside Carolina Cool Slim, who also produced his own segment; Starseed Dro and Boukhepra over Dipsey D; Trev Truth and Papi Francos over Mike $antana; and BRN Bmore joining host DJ Ricoveli over a 251.Hitman beat.
It closed on an original poem, “Stitched In My Skin,” from Andre “Suave” Sansbury. A behind-the-scenes video covers how that one actually came together. The full artist lineup is streaming on Spotify and Apple Music under the Two Six Cypher playlist.
Four cyphers, one filmmaker
The 910 Cypher, filmed roughly two weeks ago, is the direct follow-up. Same director, bigger swing, a new name that trades the album reference for the area code itself. Whether or not that was the plan from the start, the timing lines up with Cole’s tour closing at home, too. Four cyphers, one filmmaker, eleven years — and Fayetteville’s own hip-hop identity as the actual subject the whole time.
Who’s actually on it
Jane Dough hosted the 910 Cypher. She opens the video, but she isn’t one of its featured performers — that credit belongs to six other artists, each paired with a producer:
- Ahmad Latif — produced by Wulf Morpheus
- The4orth — produced by Gnarly Phelps
- Proteauxtype — produced by William Prize
- Cool Guy — produced by MicReally?
- Nikki Got It — produced by ColeChoppin & Zyra
- Gnarly Phelps — produced by Gnarly Phelps
Zairis Tejion held down the DJ set. That’s six artists and six different producers inside eight minutes — a real cross-section of who’s actually working in the 910 right now, not a highlight reel of whoever already has the biggest following.
The crew behind the camera
Mark Mayr directed, produced, and edited. Brandon Noel handled cinematography and color. Kameron Bradley shot second unit. Velmatic covered stills and behind-the-scenes. Fly Guy Media supplied equipment, and Dromixedit engineered the audio out of 3rd Optik Studio. The credits thank a long list of local names and outlets, too — FAYNC Magazine, Omni Cinemas, Views From The Ville, Put Me On Game Podcast, and Kickback Blacks’ No Judgement Zone Podcast among them. That kind of community-credit list only happens when a project is actually embedded in a scene, not parachuting into one for content.
Why this lands differently this week
On its own, the 910 Cypher is a strong local hip-hop showcase that deserved wider attention than it got when it dropped. In the context of this week, it’s something closer to proof of concept. Cole is closing his Fall-Off Tour at Crown Coliseum specifically because Fayetteville has never stopped being the actual subject of his catalog, not just the hometown he name-drops. The city shaped him before he had a record deal. The 910 Cypher is what that same city’s hip-hop scene looks like when it’s left to represent itself, on its own terms, with its own camera crew and its own credits list.
The video’s own description says it plainly: “This is Fayetteville. This is the 910.” That’s not marketing copy. It’s the same claim Cole’s been making with his own music since 2007 — just made this time by the artists who never left.
For the rest of this week’s Fayetteville coverage — the hometown history, the ticket market, and everything else tied to Wednesday’s show — our full Fall-Off Tour finale coverage has it in one place.
